INVESTING PLATFORM USER SURVEY
Challenge
Our client, InvestingReviews.co.uk is an independent comparison review site which was set up to help people make smarter decisions about investing. They offers in-depth reviews, guides and opinions on investment accounts, products and associated services.
InvestingReviews engaged Behind Login to help understand UK investors preferences and reviews of their chosen investing platforms. The research project was used to help InvestingReviews prioritise their content strategy and provide a honest, rich set of investing platform reviews for the website.
Approach
Behind Login’s research team worked with InvestingReviews to create a set of survey questions and a survey distribution strategy that we could use to understand UK investors preferences across the market.
We then leveraged our global panel of investors to capture feedback and responses from a large survey pool and collate the results into a set of key market insights and investing platform reviews. Our survey distribution strategy meant we were able to tweak our questions and response targeting, ensuring we captured a diverse range of demographic responses from a variety of investing platforms.
Outcomes
InvestingReviews.co.uk used the survey results and insights to help shape their content strategy and bolster engagement and reviews on the website. Our engaged panel meant we were able to move fast and provide the report in less than 1-week and help InvestingReviews achieve their desired outcomes. InvestingReviews now rank as the top Google search result for the majority investing platform review searches in the UK.