Oliver Lane
Comparing Investing App Onboarding Journeys
UK investors hold an investing account for an average of 5.5 years with a portfolio value of £33,000. With an average fee of 1.9% per...
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Our Blog
Behind Login blogs bring to life how we deliver value to our clients. We explore industry trends and innovation across the Financial Services and FinTech landscape to give our clients insights and research to help them win in the market.
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Oliver Lane
- Jun 29
Alternative Investing - Fractional Fine Art
Investing in fine art has traditionally been reserved for a privileged few. However, the rise of mobile apps and fractional investing has...
Oliver Lane
- Mar 15
TSB's Fresh New Look
In this blog post we have reviewed TSB's fresh new app look.
Oliver Lane
- Mar 7
Robinhood's best-in-class Investment Factsheet
For our latest research, Behind Login explored the ‘Investment Factsheet' features across 5 major investment apps globally. Investment...
Oliver Lane
- Feb 22
Moneybox 'Jobs To Be Done' User Survey
Each Quarter Behind Login's ReleaseTrack provides a snapshot survey of competitor app users to our paid subscribers. We're opening up a...
Oliver Lane
- Jan 10
Trading 212 'Jobs To Be Done' User Survey
Each Quarter Behind Login's ReleaseTrack provides a snapshot survey of competitor app users to our paid subscribers. We're opening up a...
Oliver Lane
- Nov 29, 2022
The Art Of Competitor Research
What is Competitor Research Competitor research involves analysing key market players to understand their products, propositions &...
Oliver Lane
- Nov 22, 2022
Mastering User Onboarding In FinTech
A slick onboarding journey is critical to successfully growing a user base. At Behind Login, we've looked at the most common requirements...
Oliver Lane
- Oct 24, 2022
A user survey of the UK's biggest investing app
Each Quarter Behind Login's ReleaseTrack provides a snapshot survey of competitor app users to our paid subscribers. We're opening up a...
Oliver Lane
- Sep 1, 2022
PRESS RELEASE: Behind Login launches ReleaseTrack Competitor Tracking Platform
LONDON, September 2nd, 2022 Right now competitor research within the FinTech and Finance industry is hard! Teams are required to sign up...
David Henderson
- May 17, 2022
The Rise Of Save Now Buy Later
It is estimated in the UK that only around 30% of the population has life insurance. Cost and perceived complexity play their part. Like...
Oliver Lane
- May 9, 2022
The Behind Login Podcast: Episode 2
Leveraging existing technology and tools to build an investment proposition Each month we interview different people from across the...
Oliver Lane
- Mar 9, 2022
Applying the Industry Life Cycle to FinTech
Back in 1397 the world’s first bank, Medici Bank, started onboarding customers in Italy. Fast forward to 1997 and the first Online...
Oliver Lane
- Jan 21, 2022
Blog 5: CIRCA5000 Key Recommendations for Product Evolution
Read time: 6 minutes Our final blog wraps up our analysis of the CIRCA5000 mobile app, outlining 4 key recommendations for CIRCA5000 to...
Oliver Lane
- Jan 20, 2022
Blog 4: CIRCA5000 Feature Focus: ‘Add Money'
Read time: 8 minutes + videos This blog focuses on the 'Add Money' tasks and feature set of the CIRCA5000 app. The app has three...
Oliver Lane
- Jan 19, 2022
Blog 3: CIRCA5000 Feature Focus: ‘Offset'
Read time: 4 minutes + videos This blog focuses on 'Offset' feature of the CIRCA5000 app. Another key feature within the navigation bar,...
Oliver Lane
- Jan 18, 2022
Blog 2: CIRCA5000 Feature Focus: ‘Invest’ & ‘Insights’
Read time: 7 minutes + videos This blog focuses on two core features of the CIRCA5000 app that are prioritised within the navigation and...
Oliver Lane
- Jan 17, 2022
Blog 1: The Behind Login Approach and CIRCA5000 Overview
Read time: 7 minutes This first blog focuses on two key areas: The Behind Login approach to competitor research and the steps we go...
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