Blog 3: CIRCA5000 Feature Focus: ‘Offset'

Read time: 4 minutes + videos

This blog focuses on 'Offset' feature of the CIRCA5000 app.

Another key feature within the navigation bar, ‘Offset’ allows users to sign up and manage monthly subscriptions to offset their carbon footprint.

We have chosen to share this feature as it presents a fairly unique capability within CIRCA5000's proposition compared the wider FinTech market. It aligns well with CIRCA5000's ethical and sustainable focus and further cements the brand perception for users, however still has significant room for improvement.

In this blog we explore how CIRCA5000 has designed and built the feature, and where there are opportunities for improvement and differentiation both for CIRCA5000 and their competitors.

As with our other blogs in the series, we breakdown the feature presenting the following key information:

• Our overview and analysis of the feature

• Video walk-through and feedback with our SuperUser

• In-line commentary references for interesting video snippets

• Feature journey map (with matching web link for easy review)

• Key takeaways for organisations looking to differentiate and beat the competition

This post mirrors our method of report delivery to our clients, using Google Slides with embedded videos and interactive journey maps where appropriate.