• Oliver Lane

Making ‘The Behind Login Podcast’ + Episode 1


As part of our continued drive to grow the Behind Login brand, we’re kicking off a monthly podcast series to highlight the rapid change and growth that is happening across the Financial Services and FinTech industry.


Our mission is to equip our clients to maintain and grow their competitive advantage and ‘The Behind Login Podcast’ is one of the ways we’re doing that. We're showcasing our industry expertise and giving our clients, prospects and readers a way to cut through the noise and make sense of what’s going on in the market.


Each month we’ll be interviewing different people from across the Financial Services and FinTech industry, from business leaders to regulators, founders, VCs and beyond.


In each episode we’ll discuss a different topic based on the latest news and trends within the industry, with a unique perspective from our podcast guests based on their expertise.


To accompany the launch of our first podcast, I thought I would share 3 lessons from the process of creating and launching a podcast for the first time.


1. There’s a fantastic set of free tools for everything, here’s the breakdown:


We recorded the episode remotely via a Google Meet call. The audio isn’t brilliant, but without investing significantly into a studio setup you can’t get much better. It’s great for what we need right now!


Audacity is a free audio editing software that we used to edit the conversation and overlay our soundtracks. It’s very simple and intuitive to use, and has everything needed for basic editing functionality.


Buzzsprout allows you to upload your podcast, and list it on the classic directories such as Spotify, Apple Podcasts etc. (free upload of 2 hours of content per month).


Canva is a great tool for creating design assets such as logos and infographics. We used the free version to create our podcast logo in about 5 minutes.


We’ve also got some great friends that helped make it happen. Shout out to Nic Dacre for the production tips, Liam O’Neill for the soundtrack and editing, Ed Rutter for the technical assistance, Stewart Naokes for the inspiration and Chris Worle for joining as our first guest!


2. Good things take time, here's the key numbers:


We blocked out 2 hours but finished in just over 1 hour, and felt like we had plenty of time to chat around it and make sure we’re happy with our responses.


The final edit came out at 28 minutes 37 seconds, just shy of the 30-minute target we were after.


We pre-agreed a topic for discussion and set out 6 key questions we wanted to ask. Chris had some time to prep his thoughts and it made the whole process run smoothly.


Upon completion, I had to edit the podcast, removing the "umm's" and "ahh's" and false starts. I’m new to the Audacity editing tool, so it took me a bit longer to complete all the editing, overall about 2 hours, which I think I can condense into 1-1.5 hours in the future.


Uploading and launching the podcast on Buzzsprout, and linking with the top Podcast platforms (Apple Podcast, Amazon & Spotify) was very quick, and took about 30 minutes, including creating a series description for the The Behind Login Podcast.


3. And a personal cringe moment of self reflection…


I seem to have a catchphrase, which is “Yeah, Absolutely”. I say it after every break in conversation and I hate it! For all those who have been subjected to it in the past, I can only apologise. It’s now been edited out of most of the first episode....



Check out first episode of The Behind Login Podcast ‘The “Uberisation” of Financial Services’ with our guest Chris Worle, ex-CDO of Hargreaves Lansdown.



We are learning as we go with this so any feedback or ideas to improve would be much appreciated!


We’re also building our lists of guests for future episodes and already have a number of exciting speakers lined up. If you would be interested in joining an episode and sharing your views on the exciting world of FinTech, please get in touch.