Moneybox 'Jobs To Be Done' User Survey
Each Quarter Behind Login's ReleaseTrack provides a snapshot survey of competitor app users to our paid subscribers. We're opening up a recent survey to demonstrate the insights we provide - check out the results below.
Moneybox Survey Results
Behind Login conducted a survey of 50 users of the popular robo-advisor finance app, Moneybox.
Our survey used the Jobs To Be Done (JTBD) framework and focused on three things:
What jobs (features) exist in the app?
How important are those jobs to users?
How easy are those jobs to do?
Our results show that in Jan 2023, of the 13 most common jobs that exist within robo-advisor apps, Moneybox offers 10 (77%) of them. Below is a visualisation of the results mapping how well the Moneybox app is meeting user needs and where opportunities for internal innovation or external disruption exist.
This visualisation maps 'How Easy' Jobs are on the Y-axis and 'How Important' they on the X-axis to identify how well the Moneybox app is aligning to their customer jobs/needs. You can see the Jobs that don't exist on the bottom of Y-axis to reflect that they cannot be done by users, but we still capture the importance to users.
The majority of Jobs within the Moneybox app are well served and users are satisfied with the app's features. There is only 1 Job in our analysis that is currently 'under-served' and worth exploring in more detail:
Setting up and using Watchlists.
Watchlists are defined by Investopedia as "A set of securities that an investor monitors for potential trading or investing opportunities."
Right now, Watchlists don't exist within the Moneybox app, and Moneybox only provide a small range of securities or shares that users can invest in (and therefore track in a Watchlist). From Moneybox's website:"Our range of stocks includes 20 of the biggest and best-known US companies."
This limited range of stocks, coupled with their lack of features common in stock trading apps (e.g. Watchlists), demonstrates that Moneybox has not invested very much in this product area. This may reflect user preferences if share trading is not a popular feature amongst users that use Moneybox for passive investing and saving (aligning with their core robo-advisor value proposition) or this may reflect an untapped innovation opportunity that Moneybox has not yet capitalised on.
If you want to find out more information about our user surveys or explore how our research can help you, book a call to chat with our team here.