WHY WE EXIST
Right now, FinTech market research is hard.
Teams are forced to create their own accounts with competitor services, using their own personal details and money, impacting their credit scores and risking regulatory breaches. Or worse, scroll through old blogs, app store reviews and YouTube videos to get a skewed view of their competitors.
Teams then have to share content internally, inefficiently screen grabbing and chopping different parts, risking personal data exposure and sharing of sensitive personal information.
And then, after all that, in-house research is only a snapshot in time and with the rate of innovation in the market, becomes quickly outdated.
This is why Behind Login exists. To solve these problem for our clients.
To execute our expert competitor research we have built our capabilities into three core areas. These allow us to capture competitor research and insight at a global scale from real users, stay constantly up to date with the evolving landscape using our ReleaseTrack technology and translate our insights into actionable outcomes for our clients through our expert research team.
Our ReleaseTrack technology scans communication channels for feature updates and changes to give our clients complete visibility of how different products are evolving their feature set and proposition.
ReleaseTrack is offered to our clients as part of our subscription package that has been built to give our clients complete peace of mind when it comes to competitor research.
We have a network of over 1 million 'SuperUsers' from across the world that we regularly interview and survey about different products, industries and services.
We work with them to screen share and capture the User Experiences and features that exist 'behind the login' of key apps as well as user sentiment and feedback, all from real users and customers of these products.
EXPERT RESEARCH TEAM
To unlock the power of our SuperUser Network and ReleaseTrack technology we have a team of expert researchers.
Our team is distinguished in the market for their expert knowledge and understanding of product experiences and design and user research, their ability to work closely with clients’ to inform their strategies and enable effective decision making and help influence senior business stakeholders, and for their speed to execute and deliver on client requests.